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Nielsen Television Household Survey
WEBSITE PRIVACY NOTICE

Effective date: 28/06/2013

Nielsen is concerned about privacy issues and wants you to be familiar with how we collect, use and disclose information. This Privacy Policy covers the collection and use of information for this website, http://howwedoing.nielsen.com. This Site is owned by The Nielsen Company and its servers are located in the U.S. By using this Site, you agree to the terms and conditions of this Privacy Policy.

ABOUT NIELSEN

Nielsen (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The company has a presence in approximately 100 countries, with headquarters in New York, USA. For more information please visit www.nielsen.com.

WHAT INFORMATION WE COLLECT

Information you give us. When you voluntarily submit survey responses and any feedback related to this Site, we may ask you for your personal information like your name, Nielsen household ID #, and email address. We may ask also you to provide other information in connection with your request, such as your preferred means of communication, as well as other information.

Information from your use of this Site. We may automatically receive information when you visit our site. This includes information about your Internet Protocol (IP) address, browser information, information collected through cookies, pixel tags, and other technologies, the date and time of your visit, and the web page you have visited immediately prior to visiting this Site.

HOW WE USE THE INFORMATION

We may use the information you voluntarily give us:
     • To respond to your inquiries and fulfill your requests.
     • To send you important information regarding the Site, changes to our terms, conditions, and policies and/or other administrative information.
     • To send you commercial communications that we believe may be of interest to you like future TV ratings research opportunities.
     • For our business purposes, such as data analysis, audits, developing new products, enhancing our website, improving our services, identifying usage trends and
       determining the effectiveness of our communications.

We may use the information we receive from your use of this Site in the following ways:

•   Your IP address: Your “IP Address” is a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP Address is identified and logged automatically in our server log files whenever a user visits the Site, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice on the Internet and is done automatically by many web sites.

We use IP Addresses for purposes such as calculating Site usage levels, helping diagnose server problems, and administering the Site. We may also use and disclose IP Addresses for all the purposes for which we use and disclose personal information. Please note that we treat IP Addresses, server log files and related information as non-personal information, except where we are required to do otherwise under applicable law.

•  Your browser: Certain information is collected through most browsers, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system version and Internet browser type and version.

•   Cookies: Cookies allow a web server to transfer data to a computer for recordkeeping and other purposes. We use cookies and other technologies to, among other things, better serve you with more tailored information and facilitate your ongoing access to and use of the Site during each browser session. The cookies that we use are designed to remember you from page to page as you access our Site and to ensure that any information that you submit to us during each particular browsing session is remembered for the duration of that particular browsing session. The Nielsen cookies that we use will be automatically deleted when you close your browser session once you have finished using the Site.

If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to decline the use of cookies. Some features of the Site may not work properly if you decline the use of cookies. To learn more about cookies, please visit http://www.allaboutcookies.org.

•   Pixel tags, web beacons, clear GIFs or other similar technologies: These may be used in connection with some Site pages and HTML-formatted email messages to, among other things, track the actions of Site users and email recipients, measure the success of our communications and compile statistics about Site usage and response rates.

We may use and disclose this information consistent with local law.

If we combine non-personal information (information that does not personally identify you) with personal information, the combined information will be treated by us as personal information as long as it is combined.

WHEN WE SHARE YOUR INFORMATION

We may disclose your information:

     • To other members of the Nielsen family of companies for the purposes described in this Privacy Policy. Nielsen’s US parent company is the party responsible for the
       management of the jointly-used personal information.
     • To our third party service providers such as those that provide data analysis, email delivery services, auditing services and other similar services to enable them to provide
       services.
     • To identify you to anyone to whom you send messages through the Site.
     • To a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock
       (including in connection with any bankruptcy or similar proceedings).
     • As we believe to be necessary or appropriate: (a) under applicable law; (b) to comply with legal process; (c) to respond to requests from public and government authorities
       including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our
       affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages
       that we may sustain.

THIRD PARTY SITES

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site to which this Site contains a link. The inclusion of a link on the Site does not imply endorsement of the linked site by us or by our affiliates.

SECURITY

We use reasonable organizational, technical and administrative measures to protect personal information under our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Contacting Us” section below.

CHOICES AND ACCESS

If you no longer want to receive electronic newsletters, marketing communications, and other communications related to other panels, products or services offered by us, you can click on the “unsubscribe” link available in each email or contact us and request to be removed from our email marketing database.

You may contact us (at 1-800-237-6493) if at any time you would like to see the personal information we hold about you, or to ask us to correct or update this information, or ask to stop your participation in this survey or in future TV ratings research.

We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out as described above, we will not be able to remove your personal information from the databases of our affiliates with which we have already shared it. Please also note that if you do opt-out of receiving marketing-related messages from us, we may still send you important administrative messages as part of your ongoing participation in survey or panels, or use of our products or services.

RETENTION PERIOD

We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law.

USE OF SITE BY CHILDREN

The Site is not intended for children under the age of thirteen (13), and we request that children not provide personal information through the Site. If we become aware that we have collected personal information from a child under the age of 13, we will delete that information from our records.

UPDATES TO THIS PRIVACY POLICY

We may change this Privacy Policy. Please take a look at the “Effective Date” at the top of this page to see when this Privacy Policy was last revised. If we were to make a material change in the way we collect or use your data, we will post a revised Privacy Policy at least thirty (30) days prior to its implementation. Any non-material changes will become effective when we post the revised Privacy Policy on the Site. Your use of the Site following these changes means that you accept the revised Privacy Policy.

CONTACTING US If you have any questions about this Privacy Policy, please contact us (at 1-800-237-6493).